Ingersoll LIVE 2018
I was lucky to have worked with the Des Moines non-profit, The Avenues of Ingersoll & Grand, this past Summer. As a Marketing and Event Planning Assistant, I was tasked with planning Ingersoll LIVE 2018. This annual block party was having its 15th anniversary, and I grossly underestimated the amount of work this would take.
Between February 1st and August 25th, I, along with my co-coordinator, organized volunteers, vendors, service providers, bands, artists, and other local performers for the end-of-the-summer block party that ended up hosting over 10,000 people.
I created social media and guerrilla marketing campaigns for the event that included digital and print design along with some promo videos highlighting our live entertainment.